In 2026, the FOXTER brand will celebrate its sixteenth year of deep involvement in the bicycle industry. As the core cycling brand under Bernard (Tangshan) Sporting Goods Co., Ltd., FOXTER adheres to independent research and development and end-to-end production, upholding a philosophy of quality first. Starting with steel frame OEM manufacturing, it has gradually expanded to the manufacturing of high-end frames such as aluminum alloy and carbon fiber; from cultivating overseas markets to developing a dual-circulation strategy both domestically and internationally, it has now grown into a global cycling brand integrating design, production, assembly, painting, and export. Its products are sold to many countries and regions, gaining widespread recognition from professional riders and everyday cyclists alike for their stable quality and practical performance.
1、Sixteen Years of Dedicated Craftsmanship: From OEM Manufacturing to Brand Independence
FOXTER's parent company was founded in Wuqing, Tianjin in November 2010. Initially, it focused on OEM/ODM business for steel-framed bicycles, exporting to markets such as Bangladesh, Iran, India, and Indonesia. Its main products were high-performance, cost-effective mountain bike, folding bike, and city bikes, accumulating solid manufacturing and supply chain capabilities.
From 2014 to 2019, the brand underwent key upgrades:
- Production lines shifted from steel frames to aluminum alloy frames, with core components sourced from premium international suppliers;
- The FOXTER brand was officially launched, rapidly expanding into overseas markets such as the Philippines, Malaysia, and Belarus;
- An independent mold development system was established, enabling self-development and self-production of core components such as frames, handlebars, saddles, seatposts, stems, tires, and quick-release mechanisms.
Through sixteen years of iteration, FOXTER has completed a three-stage leap from OEM manufacturing to independent research and development to global branding. Adhering to the product philosophy of "easy to ride, durable, good-looking, and reliable," FOXTER provides highly adaptable riding solutions for users worldwide.
2、Full-Chain Self-Developed Production: Controllable Quality, Safer Riding
FOXTER insists on full-chain self-manufacturing, from design and drafting, frame mold making, component manufacturing, to complete vehicle assembly, painting, and testing. Every step is strictly controlled to ensure consistent and stable quality.
Core Advantages:
- Self-Developed Molds and Components: Molds for racing frames, handlebars, grips, saddles, seatposts, stems, tires, and quick‑release parts. All parts match the bike’s design and performance, helping dealers stand out in the market.
- Material Upgrades: Lightweight and Strong Combined: Moving from traditional steel to high‑strength aluminum alloy and T700/T800 carbon fiber. This lowers bike weight while maintaining frame strength and safety, improving handling and riding efficiency for long‑distance endurance, mountain bike trails, and road bike racing.
- Mature production line and quality control system:Large‑scale assembly and painting lines, unified factory standards, and dual market certifications (export & domestic). Customers can buy and ride with confidence.
3、A Comprehensive Product Matrix: Meeting Every Riding Need
FOXTER has built a clear product matrix around real-world cycling scenarios, meeting diverse needs such as commuting, fitness, racing, and outdoor exploration. The main series include:
- High-Performance Road Bike Series ：700c wheel diameter road bikes equipped with professional drivetrain components such as Shimano, lightweight frames, and aerodynamic handlebars, balancing speed and comfort, suitable for long-distance endurance riding and daily training.
- Professional Mountain Bike Series ：Carbon fiber hardtail MTB and full-suspension aluminum alloy mountain bikes, with long-travel suspension, oversized tires, and lightweight wheelsets, handling complex road conditions and jumps, balancing strength and driving pleasure.
- Urban Hybrid/Off-Road Road Bikes ：700c aluminum alloy frame hybrid bikes and gravel bikes, adaptable to paved roads and light off-road terrain, versatile for commuting and weekend leisure riding.
- Independently developed core components: Seatpost, stem, tires, grips, saddle and other self-developed components are highly matched with the whole vehicle to improve overall performance and durability.
4、Dual Market Strategy: Global Exports, China Service
FOXTER adopts a dual-track model of deep overseas cultivation and domestic expansion:
- Overseas: Continuously supplying multiple international markets, gaining channel and user trust through stable quality and high cost-effectiveness;
- Domestic: A comprehensive product matrix and channel layout, providing cycling enthusiasts with professional, reliable, and cost-effective complete bikes and accessories.
With 15 years of manufacturing experience, full-chain self-developed capabilities, and international quality standards, FOXTER has become a cycling brand with manufacturing strength, design capabilities, and brand reputation, continuously empowering the global cycling lifestyle.
About FOXTER:
FOXTER is a professional cycling brand under Bernard (Tangshan) Sporting Goods Co., Ltd. Founded in 2010, it has focused on bicycle research and development, production and sales for 15 years. It has its own molds, self-developed parts and a full-chain production line. Its products cover road bikes, mountain bikes, hybrid bikes, gravel bikes and accessories. It is sold to many countries around the world and is well recognized by the market for its quality, innovation and high cost performance.
Official website: https://www.ridefoxter.com/
Business inquiries: +86 13820117575